In the case of new energy vehicles generally achieve substantial growth, Lantu Automobile appears a little lonely.
Entering September, the new forces of the domestic automobile market have successively announced the delivery data in August. Lantu, backed by Dongfeng Motor, completed 6,156 units in the past August, maintaining growth from the previous month. However, from the point of view of the overall delivery of the new power of car making, Lantu has always failed to reach the ideal state, although it has increased year-on-year, it is still hovering at the end of the list of new power of car making.
In December 2023, the delivery volume reached 10,017 vehicles, and after entering 2024, it is basically difficult to continue the previous performance. In January and February this year, the monthly sales of Landview vehicles were 7,041 and 3,182, respectively. In March and April, the deliveries were 6,122 and 4,003, respectively, which showed a rebound from February, but still failed to exceed the 7,041 units of January. In May, June and July, the sales of Lantu cars were 4,521, 5,507 and 6,051, respectively, so that Lantu cars could not even squeeze into the top ten of the new car makers.
In August this year, the delivery volume of Lantu seems to have gotten the highest monthly delivery volume since February, but 6156 vehicles for Lantu cars is only a slight increase from the previous month, compared with the sales volume of 6051 vehicles in July this year, the increase is even less than 150 vehicles.
Not long ago, LAN Map Auto CEO Lu Fang said at the new LAN Map Dreamers presale conference. “LAN map will remain on the table in the future,” but in terms of the current market performance of LAN Map cars, LAN Map sales still have a big gap with the expected value.
First of all, backed by Dongfeng Group, Lantu automobile does have a lot of unique advantages, whether it is manufacturing costs, or capacity regulation than many new energy brands have more advantages, but after the continuous launch of several models, Lantu sales seem to have been out of the state, with the same traditional car companies of new energy brands Denza, polar Krypton, deep blue and other brands are almost not on a parallel line.
Secondly, the models launched by Landu, no matter Dreamers, Landu FREE(picture | configuration | enquiry) or Landu Chaser, all of these models belong to high-end products from the perspective of configuration, performance and mechanical quality. However, for car buyers, these models still have a certain strangness to these models of Landu, and it is difficult to find the positioning of each model. It’s even harder to buy a car.
Finally, it is the consumers who have come into contact with Lantu automobile, although they have a certain understanding of Lantu Automobile and also recognize the product power of Lantu Automobile itself, but the product power of Lantu automobile is too average, it is difficult to form their own memory points in their minds. For example, when it comes to after-sales service, you will think of NiO cars, when it comes to intelligent driving, you will think of asking the world, when it comes to refrigerators, color TVS, big sofas, you will think of ideal. Therefore, for consumers, there is no feature can not form a concept, and even no extra points, it is difficult to form competitiveness.
Write at the end
Not long ago, the new LAN map Dreamers opened the pre-sale, this car boasts that it is “the best MPV in a million”, its listing in less than five hours, the reservation exceeded 10,000 units, but in the following three days, the new order of the new LAN Map Dreamers is only more than 4,000, indicating that the heat of this car is decreasing, the order speed has also begun to slow down significantly, as for the subsequent listing, It remains to be seen whether the car can gain traction and achieve rapid sales growth.
At the beginning of this year, Lantu set a sales target of “doubling sales and striving to exceed 100,000 units”. Now eight months later, the cumulative sales of Lantu cars are only 42,547, and the sales target completion rate is less than 45%. If Lantu insists on completing the goal of challenging 100,000 vehicles this year, it is necessary that in the next four months, the average monthly sales of Lantu cars reach more than 14,000 vehicles, and for the current market performance and expectations of LantU, such a volume is almost impossible for Lantu to complete.
