Although the internal volume between the major competing products in the auto market is more intense, there will still be a “dark horse” in the car market, such as the ideal L6, so that those who do not sell good product models do not complain, and it is better to study how to make their product market share increase higher, after all, behind the market battle, It is not only the right to speak, the market position but also the battle for the winner.
As we all know, the market competition is cruel and fair, but more follow the rules of the game of the jungle, in order to be invincible in the strong market competition, the best defense is to constantly attack, BYD has set a good example to the major car companies in this regard.
Interpretation and analysis series 189, this topic to talk about the market performance of BYD Qin L DM-i.
After experiencing the rain and wind in the car market, I finally saw the rainbow. Byd, with the fourth generation DM technology, stirred up the waves in the new energy market, and successfully reached the top of the annual sales crown of the domestic automobile market, and its Song family, Han family, Yuan family and Seagull, etc., in their respective market segments, is also the force of competing products to win the sales crown.
Of course, BYD’s products, the Qin family also has a greater influence and appeal, in the past 2023 Qin PLUS cumulative sales of more than 430,000 units, the end of the joint venture competitor monopoly car sales crown, and the car annual sales crown in the bag. In the first eight months of this year, the cumulative sales volume of Qin PLUS exceeded 310,000 units, leading the cliff and other joint venture competitors such as Lavida and Xuan Yi.
As the saying goes: a man who has no foresight will have trouble near by. In order to keep the hand of the sales crown not to be changed, at the end of May this year, BYD launched Qin L and other models equipped with the fifth-generation DM technology, after more than three months of market tests, Qin L DM-I did not disappoint, its market heat rose sharply, showing a strong momentum of overbearing leakage.
According to BYD’s public sales bulletin, the BYD Qin family, including Qin PLUS, sold more than 70,000 units in August, reaching 70,457 units, of which Qin PLUS sold 30,172 units per month; Qin LDM-i monthly sales of 40,011 units. It is not difficult to see from the sales volume that the relatively strong Qin L DM-i not only outperformed Qin PLUS, but also stole the limelight of Qin PLUS.
The new car has been on the market for more than three months, and the monthly sales have risen in a stepped way. It is not too much to comment on the market heat of Qin LDM-i with “latecomers”.
Qin LDM-i, which sold only 331 units in the month of its launch in May, sold 18,021 units in June, 32,466 units in July, and 40,000 units in August, reaching 40,011 units in one month. Many car companies, including Skoda and Chevrolet, worry that their cars are not good to sell, and see the soaring market heat of Qin L DM-i, how should they feel?
Play Accord, Sonata, Passat and other intermediate cars, under the kick of Sagitta, Lavitas, Corolla and other A-class cars Qin L DM-i, presented the overwhelming momentum, A good lesson to those who cry and sell not good competing products: not consumers do not buy, but you do not grasp the consumer’s heart of the point of consumption.
