“Electricity is more than oil” has entered a new stage. In August, the domestic retail penetration rate of new energy vehicles reached 53.9%, and in all levels of market segments, new energy vehicles have gradually eroded the share of traditional fuel vehicles. For example, in mid-level cars, the market long occupied by joint ventures has now been captured by independent new energy.
In August, BYD released a sales report, the monthly sales of BYD QINL DM-i and SEAL 06DM-i were 4,011 units and 4,015 units, respectively. The monthly sales of the two new energy intermediate cars both exceeded 40,000 units, which was rare even in the strongest era of joint venture.
From the sales list of intermediate cars in August, Qin L DM-i and SEAL 06DM-i occupied the first and second place, Passat ranked third, followed by Mercedes-Benz C-class, Camry, Magotan and other joint venture cars, the strength of joint venture fuel cars in this market segment should not be underestimated. However, with more independent new energy cars on the market, it is not clear how long the joint venture camp can hold out.
Joint-venture brands are also fighting back. For example, the SAIC Volkswagen Passat, which was launched on September 10, attracted a lot of attention with a price of 159,900 yuan, and relit everyone’s expectation for the joint venture fuel vehicle. In particular, the car is upgraded at the level of intelligent driving and intelligence, and there is almost no difference between the car and the independent new energy vehicle in experience, but the advantages of the joint venture model in driving and riding experience are retained. This may be the reason why consumers continue to choose joint venture models.
The performance of QinL DM-i and SEAL 06DM-i in fuel consumption cannot compete with them in the short term, and it is reported that BYD will popularize high-level driving in the future, when BYD’s two intermediate cars will also have high-level driving, how to deal with the joint venture products?
N Comments: Qin L DM-i and SEAL 06DM-i sales momentum is quite strong, their emergence is not only in the sales of the champion so simple, more important is to establish the independent brand in the mid-level car benchmark position. After winning the champion of the middle class car market, BYD dual cars will promote China’s new energy vehicles to reshape the market pattern, the middle class car market can not hold, the future oil car market will really be subverted. (Photo: Web/Text: Gerald)
