On August 17, Lei Jun, chairman and CEO of Xiaomi, Lu Weibing, president of the Group, and Wang Xiaoyan, vice president of the Group, broadcast live at the summer test base of Xiaomi Turpan. Lu Weibing said in the live broadcast that Europe is much slower than China in the process of new energy transition. Xiaomi should be in awe of the car market. Now Xiaomi mobile phones are well-known and have a high reputation in Europe, and Xiaomi cars are being studied when to enter Europe.
“I am thinking about whether I can bring Xiaomi cars to Europe and let people feel it.” At present, European users have been very impressed by the appearance and performance of Xiaomi cars. In the future, we should make millet cars intelligent and let Europe better experience it.” Lu said.
Not long ago, millet SU7(picture | configuration | inquiry) appeared on the streets of Paris, France, which made many netizens speculate that “Millet SU7 is about to expand to the European market”. In response to this, Xiaomi Automobile official said that “in recent years, there are no plans to sell cars in overseas markets.”
But at a livestream event late last month, Mr. Lei said, “We will strive to sell Xiaomi cars in Europe by 2030.” “Our goal is to be in the top five in the world, so we must go global at the right time,” he said.
According to the plan, Xiaomi’s goal is to use 15-20 years to become the world’s top 5 car brand, Xiaomi Group president Lu Weibing has also said, “We must do overseas markets, but the sea schedule has not been determined, we focus on the Chinese market first.”
