According to the forecast of the Passenger Association, the wholesale volume of new energy passenger vehicles in August is expected to reach 1.05 million units, a 32% increase from the same period last year, and an 11% increase from the previous month, which marks the wholesale volume of new energy models after December last year once again exceeded the million mark. In addition, according to the forecast of the CAAM, the total sales of passenger cars in the same month is expected to be about 1.95 million, which further highlights the new energy vehicle market share of new highs.
So the question is, how are independent brands doing in August?
First look at the new energy vehicle industry giant BYD, whose sales reached 373,083 units in August, achieving a year-on-year growth of 35.3%. What is particularly striking is that overseas sales also achieved 25.7% year-on-year growth. It is worth emphasizing that from January to August, BYD’s cumulative sales have exceeded 2.3 million vehicles, which is expected to create a new sales record for the brand and even the industry this year.
Next, let’s focus on the leading enterprises in the field of new energy vehicles, taking Chery Group as an example, whose continuous efforts on the new energy track have paid off. In August, Chery Group’s new energy vehicle sales reached 46,526 units, achieving an astonishing growth of 158.5% year-on-year, which undoubtedly ranks first in the industry, fully demonstrating its strong strength in the field of new energy technology. Also as the industry leader, Geely Auto’s sales of new energy in August also reached 75,484 units, an increase of about 65% year-on-year, and also refreshed the brand’s monthly sales record.
Changan Automobile, as a leader in the industry, naturally can not be ignored. Taking Changan Qiyuan as an example, its performance in August was particularly bright, with deliveries of up to 12,823 vehicles. In particular, its popular model Changan Qiyuan A07(picture | configuration | inquiry) has been ranked second in the field of new energy medium and large cars within 200,000 for six consecutive months. In addition, Changan Automobile’s Deep Blue car brand also performed well, with 20,131 deliveries in August. Thanks to the close cooperation with Huawei Qiankun Intelligence, the market performance of Deep Blue automobile is expected to continue to climb.
Of course, the emerging car manufacturers have also shown remarkable results, to the high-profile zero run car, for example, in August, the company delivered 30305 cars, a year-on-year surge of more than 113.5%, an increase of more than 37.1%, not only refreshed the new brand sales record, but also became a new power brand after the other two, monthly sales of more than 30,000. Especially with the sales of the new flagship model Zero C16, zero cars have taken a place among the top competitors.
In addition to delivering 11,005 vehicles in August, Nezha has also launched the more handsome and versatile Nezha S hunting suit model and started pre-sales. In addition, with the establishment of its research and development center in Hong Kong and the launch of new products in the Brazilian market, Nezha has opened a new chapter in its globalization. With excellent sales results and deep brand accumulation, Nezha Car not only showed its strong strength in technology and capital, but also successfully refuted some malicious rumors against the brand.
Polar Fox Automobile, a brand positioned in the high-end smart new energy vehicle market, performed well in August, with sales exceeding the 10,000 mark and achieving an astonishing 198% year-on-year growth. Its Alfa T5, Alfa S5 and Koala S models have gained high popularity and recognition in the same level of the market. At the same time, the Zhiji car, which also has a strong background and technical innovation, also delivered 6,117 units in August, an increase of 239%, and has maintained a sales performance of more than 6,000 units for three consecutive months.
Summary: As the new energy vehicle market continues to grow, coupled with the rapid development of domestic brands, the original solid market share of joint venture brands is being gradually occupied by local competitors. This implies that if the joint venture camp lacks a strong response strategy, Chinese brands will occupy a more significant dominant position in the global auto industry in the future, and may influence the direction of the industry. This trend has gradually become an indisputable fact!
