Recently, Ledao Auto officially announced that its new pure electric medium-sized SUV – Ledao L60(picture) will be officially launched on September 19. The pre-sale price of the car starts at 219,900 yuan, and the vehicle purchase plan and battery rental plan will be provided. This move shows that Ledao L60 intends to seize more market share and further reduce the threshold for users to buy cars.
New design and intelligent configuration
Ledao L60 adopts the new “WAY UP” design concept, the front is equipped with a split light set, and the daytime running light is an “L” shape design. The rear design uses a slender light set, while equipped with modern elements such as a hidden door handle, bezel-less rear view mirror and “duckling tail”, the overall visual effect is more dynamic and stylish. In terms of body size, the length, width and height of the Ledao L60 are 4828/1930/1616 mm, the wheelbase is 2950 mm, and the space performance is relatively superior.
In terms of intelligent driving, Ledao L60 is equipped with 30 auxiliary driving hardware, including 1 4D imaging millimeter-wave radar, 7 8-megapixel cameras, 4 round-looking cameras and 12 ultrasonic radars, supporting urban and high-speed NOA navigation assistance functions, and has intelligent lane cruise, turn signal control lane change and other intelligent driving functions. In terms of safety, the vehicle also offers active safety features such as automatic emergency braking, lane departure warning/assistance, and blind spot monitoring.
High-tech interior with high-end specs
The interior design of the L60 is similar to that of the Tesla Model 3/Y, with a dashless design and all driving information presented through a 17.2-inch center control screen and a 13-inch HUD head-up display. The car is equipped with rich technology, including panoramic sky curtain, 16 million color ring cabin atmosphere light, 1000 watt power hi-fi, 7.1.4 Dolby panoramic sound. In addition, the car also has a variety of scene modes such as relaxing, enjoying oasis, camping, etc., which enhances the driving comfort and entertainment.
In terms of seats, the front and rear seats of the L60 support electric adjustment and heating functions, and the front seats also have ventilation and massage functions. The rear seat is equipped with an 8-inch LCD screen that controls the air conditioning and seat functions, enhancing the passenger experience in the rear seat.
Power and endurance performance
Built on a 900-volt platform architecture, the L60 is available in both single-motor and dual-motor power options. The maximum power of the single motor version is 240 kW, while the maximum power of the motor before and after the dual motor version is 100 kW and 240 kW, respectively. In terms of battery life, Ledao L60 provides two versions of 555 km and 730 km, which can meet the needs of different users, and supports a variety of energy supplement modes such as DC fast charge, AC slow charge and power replacement.
Market positioning and competitive advantage
Combined with the Model positioning and pre-sale price, the direct competitors of Ledao L60 are Tesla Model Y, Xiaopeng G6, BYD Song L EV and other pure electric medium-sized SUVs. According to the data of the understanding car Emperor, the current pure electric medium-sized SUV sales list, Tesla Model Y still remains strong, and sales reached 36,299 in July, far more than other competitive models. With its rich configuration and flexible battery rental options, the L60 may appeal to more budget-conscious consumers. Especially in the battery rental mode, the starting price is expected to further drop below 200,000 yuan, which will make Ledao L60 get more attention in the competitive pure electric SUV market.
Sum up
The launch of Ledao L60 has undoubtedly brought new competitors to the pure electric mid-size SUV market, and it has shown obvious advantages in design, intelligent configuration and flexible purchase plans. Although the current competitors are strong, with innovative car purchase models and rich configurations, Ledao L60 is expected to win a place in the market. Whether it can successfully break the existing market pattern in the future remains to be seen.
What do you think of the performance of Ledao L60? Feel free to share your thoughts in the comments section.
