With the rapid development of the new energy market, the consumption level of the public is also gradually upgrading, the miniature pure tram market represented by Wuling Hongguang MINI in the first two years has now “gone”, replaced by the popularity of small pure electric cars. In this context, Geely has brought a new model: the Geely Star. However, compared with BYD Seagulls, Wuling Bingo (picture | configuration | inquiry) and other models that have already entered the market, Geely Star is willing to enter the game significantly later. So in the face of the current small pure electric car market, does Geely Star Wish have the potential to explode? What are the advantages and disadvantages of comparable models? Circle brother will take you carefully a plate.
It’s still cute.
From the point of view of product strength, Geely is willing to first of all in the design is still the same as the vast majority of models at the same level, taking the lovely wind route. Specifically, the overall shape of the new car is simple and stylish, the lines are full and smooth, and the front face closed grille is matched with the front and back lights of the water drop shape.
In actual size, the new car is 4135/1805/1570 mm in length, width and height, and the wheelbase is 2650 mm. In addition, the new car is also available in seven colors, including basil green and iced berry powder. Therefore, although the design of Geely Xingwish is not amazing, it can also achieve the pursuit of personality of consumers, especially to meet the aesthetic needs of female consumers.
In terms of interior, the design style of Geely Xingwish is consistent with the appearance, mainly with circular and curved lines, which also highlights the lovely style. In terms of hardware and configuration, the new car has a combination of 8.8-inch full LCD dashboard + 14.6-inch suspension center control screen, and the car is also equipped with the Flyme Auto system, which supports panoramic images, Autonext map, dual voice dialogue, OTA upgrade and other functions. In addition, new cars such as front seat heating, ACC adaptive cruise, and TSI traffic sign recognition are also equipped.
In terms of power and endurance, Geely Xingwish adopts Geely GEA architecture, all models are rear-mounted motor layout, and launched two power models with high and low power, the maximum power of the motor is 58 kW and 85 kW respectively. At the same time, the new car is also fully equipped with Ningde era of lithium iron phosphate battery, life of 310 km and 410 km two models optional.
What are Geely’s advantages?
From the point of view of product strength, the overall building idea of Geely Xingwish is almost the same as the popular BYD Seagulls, Wuling Bingo and other models at the same level, and the main is personality and cute. However, as a latecomer in the auspicious star, it still has its own advantages. The first is the size, although it is also a small car, the length of the Geely Star is more than 4 meters, and the wheelbase is more than 2 meters. The length of BYD Seagull and Wuling Bingo is not more than 4 meters, and the wheelbase is not more than 2.6 meters. Therefore, in terms of actual size and internal space, the auspicious horoscope has obvious advantages.
In addition, in terms of power, the starting power of Geely Xingwish motor is 58 kW, while the motor power of BYD Seagulls models is 55 kW, and the motor power of Wuling Bingo high-equipped models is 50 kW. Therefore, even the entry model, the power of Geely Star Wish is the existence of a unique class. In addition, in terms of configuration, Geely Xingwish’s 14.6-inch center control screen is also larger than BYD Seagulls and Wuling Bingo. Therefore, on the whole, Geely Xingwish still plays the advantages of its latecomers, and is more able to attract consumers in terms of size, power, and configuration.
Price is the key
Of course, the more prominent product force corresponds to the more expensive price, the current pre-sale price of Geely Xingwish is 788-107,800 yuan, the overall price is 10,000 to 20,000 yuan higher than that of BYD Seagulls (698-858 yuan) and Wuling Bingo (568-88,800 yuan). And at present, Wuling Bingo still has a discount of about 1 yuan in the terminal, so Geely Star Wish does not have too many advantages in terms of price.
In the view of “Car Circle” : from a conventional point of view, stronger product power and higher prices are normal phenomena, and consumers who have higher requirements for product power spend more money to buy better models. However, in the small pure electric car market, such demand is not so realistic. Because from the perspective of the needs of consumers who buy small pure electric cars, they are mainly to meet the needs of urban transportation, the requirements for configuration and power are not high, and the most concerned is the price of the product.
Therefore, the vast majority of consumers to buy small pure electric cars are absolutely dominated by price, and although the product force is more prominent in the same level of products, the current presale price is higher, even the price of the entry model is about 10,000 to 20,000 yuan more expensive than the same level of models. From the current presale price point of view, it will become the biggest obstacle to the future sales of Geely Star. Of course, we do not rule out that Geely Star is willing to fine-tune the final price, enter the market at a lower price, and comprehensively “pressure” competing models in terms of product power and price.
